The historic Bolotnaya Square (n the heart of the capital), built on marshland, possesses a unique potential for working with the element of water. Additionally, the location features numerous wet areas, allowing for the seamless integration of water features into the interior design.
Use of unusual imagery and associations that evoke emotions. To make it memorable. Sometimes slightly dangerous and aggressive installations, which draw attention to special collections and turn the process of choosing clothes into a performative act.
store space zoning
Layouts
Schematic layouts for the existing premises
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Partitions and Doors
Location of partitions on the plan with measurements
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Zoning with some furniture
Approximate layout of furniture and equipment (the number of items will be increased)
On the left, guests are welcomed by the 'First Impression Zone.' The glass art installation serves advertising purposes and is visible from the street through the window. The exterior side of the storage room on the right is clad in black glossy glass. This is a reference to a "Closet Case", a metaphor found in the brand’s name.
The glass sculpture attracts attention and has viral potential. An elongated bench creates the atmosphere of a gallery space and also allows the guest to put down a bag or sit down.
In the evening, a caustics effect can be added as an alternative lighting scheme. You can explore the lighting scenarios below using the lever.
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Second floor
Next, we invite you to explore the visualization of the second floor. The elevator shaft features a protruding ledge, which we have utilized functionally for displaying shoes or accessories. The adjacent walls are finished in chrome with inserts of black glossy glass.
Details
The concrete walls are not in the best condition. We propose finishing them with glazing and backlighting, which will give them a more elegant and artsy look. Lighting from above will add the necessary depth to the wall’s imperfections. The black glass cube insert inside the zigurat also serves as a visual reference to the brand’s name.
Wall clothing rails
The right-hand column acts as both a structural support and a visual anchor, establishing rhythm for the rail partitions.
Functional element
One of the proposed functional solutions is a metal cabinet, which, by its location and purpose, is intended to conceal the electrical panel and some utilities. The visualization shows one of the mirror options near the fitting room.
Options
Further mirror variations are shown below
The opposite view
One of the rail options we propose is a movable, substantial clothing rail with an active, sharp-edged form. It creates rhythm in the space and echoes the geometry of the room. The large lighting structures continue the water theme within the space, like frozen caustics inside ice.
Lightboxes options
Various lightbox designs are possible, offering different costs and manufacturing complexity.
Сlothing rails options
Varying complexity. Multiple types can be combined for installation across different floors/levels.
Black glass reveals conceal the insulation, the cabinet hides the utilities while retaining access to them, and the elevator shaft ledge can serve as a podium for displays.
The design responds to the existing architectural conditions and building systems.
Developed and prepared by Publika studio for the Closet Case stores
All materials and visualizations are provided for reference
Renders part 2
3d visualisations (3dsMax + Corona + AI)
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The Stairs
The staircase greets visitors as a striking key architectural feature. We extended the lower steps as platforms, altering their geometry. Now the staircase seems to unfold toward the entrance, inviting guests to ascend. This is what we call architectural navigation through form.
The railings are made of dark metal and dark glass, creating an interesting layered effect.
Note: the podium steps of the staircase help resolve the level difference we encountered during the floor screeding. This difference is effectively compensated for and distributed across the steps.
As visitors ascend the staircase, they encounter a wall waterfall that sparks curiosity and draws attention. A floating light installation featuring sharp, edgy forms evokes emotion and leaves a lasting impression, while also serving as a reference to the 'shard-like' glass hanger
Waterfall
The waterfall is intended to be ordered from a local supplier. It consists of water streams enclosed within a glass unit, sandwiched between two transparent panes. This design prevents water evaporation and avoids technical maintenance complexities.
We aimed to solve several tasks: to combine the functions of a cash register area and a coffee zone, and to integrate an unusual warm bronze coffee machine into the cold, brutalist stainless steel design in a way that it wouldn’t look out of place.
We divided the bar into two distinct levels. The utilities are concealed within the right-hand element of the bar, which also features a gradient finish: near the coffee machine, the metal is warm and bronze, transitioning to a cool stainless steel tone towards the floor. This helps unify the zone without overwhelming it.
The form of the right reception block features a bevel that widens toward the floor. This is deliberately designed to prevent people from approaching the display case and coffee machine too closely, encouraging them to admire from a distance while naturally guiding their route toward the cash register area.
Waterfall option
We also propose an alternative location for the waterfall on glass. It can be moved from the right wall to an area behind the bar, serving as a partition. Firstly, the waterfall will provide an excellent backdrop for the bar area. Secondly, it will conceal the bar’s workflow from guests ascending to the second floor who might look down.
Desserts as an architectural element of the space
We propose developing a collection of signature desserts that are an integral part of the space, reflecting its architecture and style. This approach is used by popular showrooms in Moscow, where visitors are treated to unique sweets designed in the showroom’s own aesthetic. Many people come specifically for the exclusive dessert and the photo opportunity it provides.
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WC
The restroom resembles a separate, enclosed futuristic cave. The patterned ceiling grille combines aesthetics with functionality. It not only provides unique light diffusion but also maintains access to the overhead utilities, which, according to local regulations, cannot be enclosed.
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Revisions:
Replaced the rails with the chosen options
Modified the shape and quantity of lightboxes to avoid blocking fire protection systems